Blueberry fields surrounding a food production facility at sunset

The world's agents for supply chains.

See the cost, nutrition, and sustainability impact of every ingredient choice, then act on it: fix the recipe, request a quote, or place the order.

Try an example

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As featured in

  • CNBC
  • Inc.
  • WIRED
  • MIT Technology Review
  • Food Navigator
  • Fortune
  • NPR

Our mission

Keeping AI accountable for shaping what the world eats.

Agents now help decide which ingredients get sourced, which suppliers get paid and which products reach shelves. Those decisions touch farmers, workers, families and the planet. We believe that power has to be built with care, governed by humans and held to account, and we hold ourselves to that standard first.

What it does

Ingredients, suppliers, and products, then the next move

Search, compare, and act from one workspace.

Every recommendation shows the data behind it, checked by our scientists. The answer is an improved recipe, a quote, or a purchase order.

  1. 01

    Discover

    Search any ingredient, product, or supplier. Get recommendations that fit.

    You get: a shortlist

  2. 02

    Understand

    See cost, nutrition, claims, and market reach in one platform.

    You get: a swap you can defend

  3. 03

    Act

    Agents run the next step through our supplier network and your workflows.

    You get: an improved recipe, a quote, or a PO

Illustrative view of the Journey AI workspace. Ingredient and supplier names are examples.

Our data

Four tiers of data. One source of truth.

Every record is graded by where it came from.

  1. 01Lab dataTested in our food-science labVerifiedGround truth
  2. 02Network-effect dataUploaded by suppliers, distributors and users3,198Suppliers networked
  3. 03Partnership & private dataLicensed partner feeds320+Partner & licensed feeds
  4. 04Public dataPublic sources, tuned to our modelsBaselineWidest coverage

Why Journey

AI anyone can buy. Data no one else has.

Journey’s consumption graph and the relationships behind it can’t be copied. Ask for a swap, get a formula back.

  • BrandsFind ingredients and fix the recipe in one workspace.
  • PartnersBring the graph into your work: seats, API, 58 connectors.
  • SuppliersGet found by brands. Turn demand into quotes and POs.
See the graph
A plain milk carton surrounded by whole pecans, representing a Journey AI pecan milk recipe

Pecan Milk Recipe #1

Cost: $2.15 · Ingredients: 4

ingredients
12M
ingredients
products
6M
products
suppliers
35,000+
suppliers
countries
148
countries
recipes
78,382
recipes
brands and suppliers
4,200
brands and suppliers

Machine data + human curation

Machine data, plus human curation and testing.

Our scientists test and audit the data before it reaches you, so the person making the call can trust the numbers. Watch to learn more.

Better Data. Better Products. | Meet Journey Foods · Journey Foods on YouTube

Integrations

From the score to the system you already run.

Journey sits in the loop with the tools your team already opens. One click into the full connector list.

See integrations

Use Journey AI in Claude and ChatGPT

Add Journey's food and CPG data to the assistant you already use.

Journey Foods logo

AI (MCP)

Journey AI's MCP server lets AI assistants and agents search Journey's product, ingredient, supplier and packaging data directly. It's read-only and signs in with an API key (OAuth coming).

Clients: Claude, ChatGPT, Cursor, VS Code, Perplexity, Windsurf, Cline and Zed. ChatGPT connectors need OAuth sign-in, which is coming soon on the hosted server. Until then, use the remote URL from Claude, Cursor, VS Code, Perplexity, Windsurf, Cline or Zed.

  • Claude logoClaude
  • ChatGPT logoChatGPT
  • Cursor logoCursor
  • VS Code logoVS Code
  • Perplexity logoPerplexity
  • Windsurf logoWindsurf
  • Cline logoCline
  • Zed logoZed

Journey Foods logoRemote URL

https://mcp.journeyfoods.io/mcp

Primary setup. Point a Streamable HTTP client at this URL and send your key in the x-api-key header.

Cursor logoCursor

{
  "mcpServers": {
    "journey": {
      "url": "https://mcp.journeyfoods.io/mcp",
      "headers": { "x-api-key": "YOUR_JOURNEY_API_KEY" }
    }
  }
}

Add this to .cursor/mcp.json. Replace YOUR_JOURNEY_API_KEY with your key.

Claude logoClaude Code

claude mcp add --transport http journey https://mcp.journeyfoods.io/mcp --header "x-api-key: YOUR_JOURNEY_API_KEY"

Journey Foods logonpx

# Waits on the npm publish of @journeyfoods/mcp.
npx -y @journeyfoods/mcp

Local stdio clients. Set JOURNEY_PRICE_API_KEY, and JOURNEY_API_KEY when ingredient data uses a separate key. This command waits on the npm publish of @journeyfoods/mcp.

Claude logoClaude Desktop

{
  "mcpServers": {
    "journey": {
      "command": "npx",
      "args": ["-y", "@journeyfoods/mcp"],
      "env": { "JOURNEY_PRICE_API_KEY": "YOUR_JOURNEY_API_KEY" }
    }
  }
}

Local Claude Desktop config. The same npx command waits on the npm publish. Hosted setup for Claude is the remote URL with the x-api-key header.

Setup docs on GitHub include the VS Code, Perplexity and generic client configs.

Tools

  • search_suppliers

    Find food and CPG suppliers by name, ingredient, category, region or certification

  • get_supplier

    Full supplier profile: website, country, locations, categories, certifications, verification status

  • compare_suppliers

    Compare two to five suppliers side by side, including what they share

  • search_ingredients

    Search the Journey ingredient database, with nutrition and sustainability scores

  • get_ingredient

    Ingredient profile: nutrition per 100 g, scores, nutrients, allergens and attributes

  • get_ingredient_price

    Reference price, recent history and optional forecast for a commodity such as cocoa, sugar or coffee

  • list_price_series

    Every ingredient and commodity Journey publishes prices for (names and units only)

  • search_products

    Search your own products and formulations (signed-in Journey accounts)

  • get_product

    One of your products: summary, ingredients and nutrition panel

  • verify_lab_result

    Check whether an ingredient, product or supplier has a Journey Labs verified result

Limits

  • Free

    What you can see

    10 suppliers, 200 ingredients, 200 products and 25 lab results per account (distinct records, lifetime)

    Requests

    10 per minute

  • Startup

    What you can see

    Higher limits (up to 4,000 ingredients)

    Requests

    60 per minute

  • Enterprise

    What you can see

    Contract limits

    Requests

    300 per minute

Get a free trial key at price.journeyfoods.io. When you reach a limit, the tool tells you and links to upgrade options. For full data access, contact Journey about a contract.

A continuous loop

From supplier to shelf, and back again

Enterprises optimize the lines they already ship. Startups launch something new. Either way, consumer signals feed straight back into the data, so every cycle compounds.

  1. 01 · Supplier ingredientRaw whole oats
  2. 02 · Expert auditVerified & scored
  3. 03 · Recipe fixOptimized recipe
  4. 04 · Finished SKUCommercialized bar
  5. 05 · Consumer signalsReal demand data

Consumer signals loop back to the data layer. The next formulation starts smarter than the last, for a 200-SKU enterprise portfolio or a first product launch.

+33score / cycleExample

Higher protein, lower cost, and a cleaner label: measured, not guessed, and improving every loop.

Analyze your product

Customers and partners

Used by food brands, ingredient suppliers, and research institutions in 148 countries.

  • Danone
  • Chobani
  • Unilever
  • McKinsey
  • Oatly
  • KIND
  • Kroger
  • Clif Bar
  • Vital Farms
  • Simple Mills
  • Health-Ade
  • Danone
  • Chobani
  • Unilever
  • McKinsey
  • Oatly
  • KIND
  • Kroger
  • Clif Bar
  • Vital Farms
  • Simple Mills
  • Health-Ade
  • Perfect Day
  • World Economic Forum
  • Partake Foods
  • Joolies
  • USDA
  • University of Louisville
  • Tuskegee University
  • Atlanta Harvest
  • Arkansas River Rice
  • HKSTP
  • Hansel and Gretel
  • Perfect Day
  • World Economic Forum
  • Partake Foods
  • Joolies
  • USDA
  • University of Louisville
  • Tuskegee University
  • Atlanta Harvest
  • Arkansas River Rice
  • HKSTP
  • Hansel and Gretel

Journey AI

Build with Journey.

Save time and money on formulation, sourcing, and the supplier decisions that used to take weeks.

Book a demo